If you’re into it, it’s in the V&A
The V&A Museum
People think the museums don’t have anything for them. But the V&A is has 2.8 million items. Cool stuff like Hello Kitty rice cookers and the Millennium Falcon and Beyoncé’s butterfly ring and Manchester United wallpaper… you know, stuff you’d actually be into…
Battle flags. Golf balls. Buried treasure.
We created hundreds of unique executions and showcased them in unexpected ways as people were engaging with their passions. We handmade a vase and left it in an antiques shop to be found by pottery lovers. We hacked GTA Online to take our message to gamers, and targeted football fans at a Premier League game. We hit golf balls into circulation at a driving range and bought a hundred-year-old book, rebound it, and snuck it back into the shop…
