Playtopia
PlayStation
After we launched their brand new console, PlayStation’s next brief was simple: excite people about play at another level. So we took one of the world’s oldest games, and pushed it to the limit. It’s chess, but not as you’ve ever seen it before.
But that wasn’t all…
It wasn’t enough to just say that Play Has No Limits. We had to prove it. So we turned our blockbuster film into a game. We hid over 30 pieces of highly sought after information in our scenes, on cars, subway stickers, street signs, in graffiti, and more. And we challenged fans to find them all to win consoles, headsets, and even the King’s rings.